Understanding the Art of SEO Copywriting – How to Write Content for Google and your Target Audience!

  • January 12, 2019
  • SEO
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Understanding the Art of SEO Copywriting

Online marketers agree that SEO benefits their organic growth hacking and content marketing. Are you creating engaging content and SEO friendly content for your website? For true digital success, you need to ensure that your content is engaging and appealing to the search engines. That is the simple secret of digital marketing!

Whereas technical SEO is crucial, most of the energy is absorbed by the copywriters. Basically, content needs to be appealing to Google, appealing to humans, and most importantly, sell your products or services. Through the use of the right SEO copywriting practices, you can get online shoppers buying from your website. In this article, we focus on how marketers can come up with truly epic content that is SEO friendly. We reveal what makes SEO copywriting trick, why copywriting is important for organizations and how you can make the most out of this digital phenomenon.

What is SEO Copy Writing?

For us to understand how effective SEO is in copywriting, we first need to discuss copywriting. In basic terms, copywriting refers to the creation of content for a digital marketing campaign. The copywriters, content creators and online content creator’s, are trying their best to come up with attractive content that is original and relevant to what their target audience wants.

Unfortunately, not all copywriters will do great when it comes to the creation of content that is SEO rich. By now, you know that SEO is a pivotal part of digital marketing. SEO is a technology that for years helps the content marketers to boost their websites ranking. It is a means of achieving a top rank on search engines such as Google, Yahoo, Bing, and other popular search engines.

The Copywriters need to SEO optimize their content before it is ready for publishing to the online platforms. Content that is not optimized for SEO will not work. This is also the case for SEO experts! Without copywriting, SEO is dead.

So, what are the benefits of SEO in copywriting?

• Low Cost and High Returns on Investment

Online marketers and website owners are looking for cheaper approaches that help them to rank high on Google. In addition, they want to achieve a high return on investment when it comes to digital marketing. SEO is cheaper and easier to implement compared to the paid advertising approaches like Google Adwords, and SEMrush. Whereas Google Adwords and SEMrush will effectively boost the performance of your website within a short time, these are expensive and require subscriptions to work.

• Achieve Increased Website Traffic and Higher Conversions

Traffic and conversion rates play a huge role in content marketing. in any case, the essence of having a website is ensuring it attracts the attention of your target clients. On that note, SEO copywriting will help you to attract a much larger audience with a high capability for converting them into regular clients.

• Brand Authority and Loyalty

For businesses in a competitive niche, achieving brand authority and loyalty is not simple without a proper SEO strategy. With proper SEO copywriting, your brand will rank high compared to your competitors. A business that has established a brand authority enjoys high traffic and online conversions. In the online world, filled with fast information sharing, brand loyalty is becoming a hard nut to crack. Through the introduction of proper SEO copywriting, businesses can achieve brand authority and loyalty success.

The Secrets to SEO Copywriting

• Create Unique and Relevant SEO Content

As you know, Content is king and this is true in the modern era of SEO. It is important that you create content that is unique and valuable to attract more traffic. Relevance can be in respect to the topic chosen, or might also be based on targeting the right readers. Ideally, irrespective of the industry you are in, it is important that you come up with relevant content. serve the audience with useful on-time content.

• Add Relevant Title Tags

Search engines require the use of fewer than 55 characters on a title tag to avoid truncation. With relevant title tags, Google and other search engines will be able to know what is on your website. This is a major text element used on the search engine. When coming up with a title tag, focus on coming up with a title tag based on relevant keywords and key phrases. These should match the users intent and need to be aligned with what your audience is searching for.

• Add a Unique Meta Description on your content

To set the expectation on the information that is on your website, meta descriptions will play a key role. A meta description is simply a descriptive copy of about 160 characters containing a call to action encouraging the users to perform a particular task.

• Use Headlines in the Right Way

The headlines are an essential part of your content. these will set the expectations on the content that is following. The headlines need to be towards the top of the page to appropriately introduce the users to the content subject. The H1 is compared to the title, with the H2 similar to a chapter. Ensure that H2 is not used as an alternative for your H1.


When it comes to SEO copywriting, keyword choice is crucial. Avoid choosing just a single keyword. You don’t need to optimize your content by relying on just a single word. Instead, you should opt for several keywords that will show up on your content. It is also important that you don’t neglect the other SEO methods like keyword optimization which is a well-kept trade secret. Avoid spamming your content with irrelevant keywords use.

Are you in need of SEO optimization for your web content? Contact the Dill Design today! We are SEO experts in Virginia offering SEO and Web design at favorable rates.

Chris is a father of 4 and works full time as a network engineer. He loves The Office, P & R, brewing (and drinking) beer, and of course Web Design and SEO.

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