In today’s digital world, lead generation is a topic that every marketer needs to re-think. The modern buyer begins the purchasing journey through an online search. A report by e-marketer showed that 35% of product searches start on Google. This means that the marketers need to consider the prospects experience and ensure that the landing […]

Internet search engines continue to experience increased use today. For instance, according to internet live stats, Google, the leading search engine registers over 3.5 billion users every day. This means that there are over 1.2 trillion searches every year worldwide. With the increased number of search engine searches, chances are that someone is searching for […]

Your onsite SEO strategies might be getting you, organic visitors, while the CPC campaigns get you more paid visitors every month. What conversion rates are you getting from these and the latest digital marketing strategies? In other words, you are interested in pursuing the visitors (strangers) you have attracted to become buying customers. The best […]

Building a successful online business requires a significant investment of your time and resources. Listening to the customer is one of the strategies to ensure a business succeeds.  In today’s digital economy, it has become more tasking as the modern consumers have go digital. Organizations are facing a multi-tiered challenge as they try to listen […]

Online marketers agree that SEO benefits their organic growth hacking and content marketing. Are you creating engaging content and SEO friendly content for your website? For true digital success, you need to ensure that your content is engaging and appealing to the search engines. That is the simple secret of digital marketing! Whereas technical SEO […]

The internet and smartphone are the two main factors that have revolutionized how people do their shopping. Amazingly, despite the increased adoption of online shopping, people still feel comfortable when purchasing goods and services from their local shops. This doesn’t mean these people don’t trust the virtual world. As much as they do, local shopping […]

If you own a blogging website, one question you have probably been asking yourself is whether you should add images to your blogs. The answer is yes! Images play a crucial role when it comes to website`s overall appeal.  Did you know that Images also play a crucial role when it comes to SEO? Therefore, […]

By now, you know that digital marketing is one of the best marketing techniques for modern businesses. One of the reasons why businesses want to implement digital marketing is that it offers a good opportunity to achieve brand awareness. But what exactly do we mean by brand awareness? This is the likelihood that target consumers […]

Social media marketing has been on top of many companies marketing agenda. However what has not been discussed fully is how to use the social media platforms to perfect your campaigns. Let`s face the truth here. Even if you register your company on different social media platforms, without using the right approach you will not […]

If you are running an inbound marketing campaign, you obviously need a website for conversions.  With the current technological advancements, it has become very easy for a business to have a website. There are several free website creation tools you can use to come up with a website. However, it is important to think about […]