Category: <span>Business Advice</span>

In today’s digital world, lead generation is a topic that every marketer needs to re-think. The modern buyer begins the purchasing journey through an online search. A report by e-marketer showed that 35% of product searches start on Google. This means that the marketers need to consider the prospects experience and ensure that the landing […]

Internet search engines continue to experience increased use today. For instance, according to internet live stats, Google, the leading search engine registers over 3.5 billion users every day. This means that there are over 1.2 trillion searches every year worldwide. With the increased number of search engine searches, chances are that someone is searching for […]

Your onsite SEO strategies might be getting you, organic visitors, while the CPC campaigns get you more paid visitors every month. What conversion rates are you getting from these and the latest digital marketing strategies? In other words, you are interested in pursuing the visitors (strangers) you have attracted to become buying customers. The best […]

If you are running an inbound marketing campaign, you obviously need a website for conversions.  With the current technological advancements, it has become very easy for a business to have a website. There are several free website creation tools you can use to come up with a website. However, it is important to think about […]

It is a good time of the year to evaluate your SEO score to make sure your website is still getting a good visibility through 2018. Search Engine Optimization is important for your business website so as to improve your visibility on the non paid results or what we call the Organic results. Therefore it […]

The buyer journey for Digital Marketing can be defined as the process that a user follows to turn into a purchasing customer. In typical marketing, the buyer journey is divided into three sections, the top (also known as the awareness stage), the middle (also known as the evaluation stage) and the bottom, (also known as […]

What is content marketing? According to the Content Marketing Institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” In other words, content marketing is the process in which you provide value […]

A well -designed website has better chances to attract Internet users than one that is poorly designed. Images that are out of place, awkward text size, poor spacing, wrong choice of colors, irregular lines and other elements that are out of sync will give any website very poor user ratings. Becoming a great web designer […]

What is interruption marketing? You probably know interruption marketing by its original name, outbound marketing. Outbound, or interruption marketing, is the traditional form of marketing that we all know. For example, we know this type of marketing as flyers in the mail or telemarketing calls. This type of marketing asks the audience to stop what […]

Why You Should Create An EBook Think that creating an EBook might be able to help your company with gaining more leads? If you aren’t, maybe you should. Why’s this? Because a well written EBook with good marketing can help to bring in many valuable leads from your precise target market. This is for three […]