In today’s digital world, lead generation is a topic that every marketer needs to re-think. The modern buyer begins the purchasing journey through an online search. A report by e-marketer showed that 35% of product searches start on Google. This means that the marketers need to consider the prospects experience and ensure that the landing […]

Internet search engines continue to experience increased use today. For instance, according to internet live stats, Google, the leading search engine registers over 3.5 billion users every day. This means that there are over 1.2 trillion searches every year worldwide. With the increased number of search engine searches, chances are that someone is searching for […]

Building a successful online business requires a significant investment of your time and resources. Listening to the customer is one of the strategies to ensure a business succeeds.  In today’s digital economy, it has become more tasking as the modern consumers have go digital. Organizations are facing a multi-tiered challenge as they try to listen […]

Every year, new technologies are coming up and these affect the future of social media marketing and digital Ads generally. Therefore, marketers need to watch the social media marketing space keenly or their competitors will overtake them. For instance, Twitter Hashtags has been a good marketing approach for a long time now. However, this technique […]

Now that you already have an SEO friendly website and you are on top with content marketing, you might want to try social media marketing to boost your business performance. Have you tried marketing on Instagram? If you have a digital marketing strategy for 2018, Instagram marketing should top your agenda. According to statistics, Instagram […]

The internet and smartphone are the two main factors that have revolutionized how people do their shopping. Amazingly, despite the increased adoption of online shopping, people still feel comfortable when purchasing goods and services from their local shops. This doesn’t mean these people don’t trust the virtual world. As much as they do, local shopping […]

By now, you know that digital marketing is one of the best marketing techniques for modern businesses. One of the reasons why businesses want to implement digital marketing is that it offers a good opportunity to achieve brand awareness. But what exactly do we mean by brand awareness? This is the likelihood that target consumers […]

Social media marketing has been on top of many companies marketing agenda. However what has not been discussed fully is how to use the social media platforms to perfect your campaigns. Let`s face the truth here. Even if you register your company on different social media platforms, without using the right approach you will not […]

If you are running an inbound marketing campaign, you obviously need a website for conversions.  With the current technological advancements, it has become very easy for a business to have a website. There are several free website creation tools you can use to come up with a website. However, it is important to think about […]

Marketing plays an important role in attracting new customers and retaining the existing ones. Without a proper marketing strategy, it is hard for any business to increase revenue since the sales will either remain at the same level or most likely go down. Therefore, it is essential that every business comes up with a marketing […]