Your company logo is what often gives your clients and potential customers the first glimpse of what your brand identity is. Therefore, the moment the customers see the logo, it is when they will know what your business is all about. Therefore, you should visualize your brand as a serious sales and marketing tool that […]
Category: <span>Marketing</span>
It is a good time of the year to evaluate your SEO score to make sure your website is still getting a good visibility through 2018. Search Engine Optimization is important for your business website so as to improve your visibility on the non paid results or what we call the Organic results. Therefore it […]
The buyer journey for Digital Marketing can be defined as the process that a user follows to turn into a purchasing customer. In typical marketing, the buyer journey is divided into three sections, the top (also known as the awareness stage), the middle (also known as the evaluation stage) and the bottom, (also known as […]
If you’re reading this right now, it likely means that you’ve fully embraced mobile marketing for your business (if you hadn’t already, then you probably wouldn’t be in business at all today, given the mass consumer migration to the online marketplace). You’ve already seen the dividends that reaching out to digital customers offers, so what’s […]
