A printing company has its own prerogatives, and you want an organization large enough not to cast a limitation on yours. Here are some tips about commercial printing; what things to look for, what things to embrace, and what things to avoid:
1: Technology
A commercial printing company has the technology to serve you well and quickly; but this doesn’t mean they’re immediately the best choice. Does this organization have a history of meeting deadlines and hitting the estimates it gives its customers? Furthermore, do they know how to use the technology at their disposal? You want a print company with up-to-date tech in the printing market, but with understanding of that tech as well, and the ability to get all the function out of it that’s possible. If they’re fully using their technical resources, it means you’ll likely get a more reasonable deal, as they can afford to abbreviate their pricing because they’re making it up on the back end.
2: Product Quality
3: Web-To-Print
Look for a printing company that offers the option of designing your product digitally and simply e-mailing it to the printers. If they can streamline this process, you both stand to save time and money.
4: File Checking
A printing company is usually going to print what you’ve requested, so regardless of who you choose, ensure that the files your sending have been checked so that they match what your aims are. No matter how good the printers, if they’re working with a faulty “blueprint”, then they’ll necessarily yield a faulty result. So make sure on your end, regardless of the printing company, that everything is as it should be. This gives you leverage with a printing company as well. Now, if anything is remiss with your order, you can stand on your rights more thoroughly, and perhaps wrangle a discount or three over the next several jobs. Which leads to the next point:
5: Final Product Perusal
6: Avoid Rush Jobs
It doesn’t matter how well you’ve checked files or the final product in a rush job; the instance of mistakes will increase. Do your best to get your job to the printers so they have time to control for quality.
Choose your printing company with discernment, and good luck!