Marketing plays an important role in attracting new customers and retaining the existing ones. Without a proper marketing strategy, it is hard for any business to increase revenue since the sales will either remain at the same level or most likely go down. Therefore, it is essential that every business comes up with a marketing […]

What is content marketing? According to the Content Marketing Institute “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” In other words, content marketing is the process in which you provide value […]