The evolution in the world of search engine optimization has brought about the invention of many useful new search marketing tools, and Google’s Search Console, (which replaces Google Webmaster Tools), is one of the most important advancements within that world in recent times. This essential tool, not only fills in the gaps left by Google Analytics, it compliments that excellent tool very well and it provides website owners with more useful features for increasing their traffic from search engines in three essential ways.
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