In today’s digital world, lead generation is a topic that every marketer needs to re-think. The modern buyer begins the purchasing journey through an online search. A report by e-marketer showed that 35% of product searches start on Google. This means that the marketers need to consider the prospects experience and ensure that the landing […]
Tag: <span>marketing</span>
Internet search engines continue to experience increased use today. For instance, according to internet live stats, Google, the leading search engine registers over 3.5 billion users every day. This means that there are over 1.2 trillion searches every year worldwide. With the increased number of search engine searches, chances are that someone is searching for […]
What is interruption marketing? You probably know interruption marketing by its original name, outbound marketing. Outbound, or interruption marketing, is the traditional form of marketing that we all know. For example, we know this type of marketing as flyers in the mail or telemarketing calls. This type of marketing asks the audience to stop what […]
