Since the inception of the Internet in our society, the way we interact has been constantly changing. But, amid all the changes, two things are certain. One, it is the new age of smartphones and two, anyone not caught up with the world of smartphones will be left behind. At this point in time, not […]

The buyer journey for Digital Marketing can be defined as the process that a user follows to turn into a purchasing customer. In typical marketing, the buyer journey is divided into three sections, the top (also known as the awareness stage), the middle (also known as the evaluation stage) and the bottom, (also known as […]