5 Tips To Help You Blog in 2015

Whether managing your web presence as a business owner, or just an individual with a unique perspective, writing a blog is a great way to get your product out into the marketplace. It is also hard work that goes beyond deciding what to write about on any given day. From managing your search engine rankings to figuring out new ways to get your product out there, you must negotiate an ever changing landscape of circumstances if you wish to remain relevant. With that said, here is a list of five ways you can help make your small business blog a success in 2015.

1. Own Your Readers

Word Press blogs are the industry standard way to maintain a regular line of communication between you and your potential customers. This is because they offer robust tools, like the WP Statistics plugin, to see what parts of your small business blog are trending best with your visitors.

To further refine your data, you must also be aware of how search engines use key metrics like search terms and social media links. Using Google Analytics to see what your potential customers are searching for will help you to own your businesses’ demographics by giving you the power to craft your blog posts in a way that will attract the most attention.

2. Understanding Search Engines

Once you have a grasp on what your customers are looking for, you will need to understand a little more about how search engines use this data. Moz.com will explain the various changes in Google’s algorithms in simple terms so that you can use search trends to their fullest effect in your writing. Search engines are always refining their processes so you will need to investigate these changes regularly to see how relevant metrics, such as key word density or spam filters, will factor into how you structure your blog posts.

3. Keep Content Current

When a potential customer searches for any product or service they are going to be drawn to the site that offers them the most current information available. A small business blog gives you a direct line to your readers to keep them abreast of the most recent changes in your services that will keep them coming back for more and show them that you’re a person who is invested in their needs.

4. Designing Blog Posts as a Product 

This point is perennially fresh: Any blog post you write should be viewed as a service unto itself. The information you create for your blog’s visitors must be valuable to anyone who looks it up, regardless of whether they are potential customers or just curious about the topic. Making your information useful to everyone helps generate organic traffic through re-blogs and re-posts on social media sites that will generate back links to your small business blog.

5. Repackaging Old Content to Add Value

Figuring out which facet of your business to write about can quickly become a blogger’s worst nightmare. When the tyranny of the blank screen has you frustrated, a great tip is to re-purpose a previous topic. Try taking the information from old posts and presenting it in a new way, such as in a graph or as an info-graphic. Using these additional forms of media will also help give you an advantage in that they can be shared among your businesses’ social media sites. By leveraging a multimedia approach in the way you present your small business blog’s information you will open new avenues through which your customers can help spread the word about your products organically.