Your onsite SEO strategies might be getting you, organic visitors, while the CPC campaigns get you more paid visitors every month. What conversion rates are you getting from these and the latest digital marketing strategies?
words, you are interested in pursuing the visitors (strangers) you have
attracted to become buying customers. The best approach that an e-commerce
owner can employ is the lead generation methodologies.
is Lead Generation?
simple terms, lead generation refers to the strategies and the techniques
focused on cultivating the potential customers who in this case is referred to
as the lead. Lead generation is a second stage inbound marketing methodology
and occurs after a business has attracted an audience who are ready to convert.
Ideally, this would be after running the
CPC campaigns and attracting potential leads to your website, the social media
platform or chat platform.
some of the lead generation methodologies that an e-commerce marketing manager
can make use of to convert potential leads into customers? Here are some of the lead generation approaches.
1. Select the Right Social Media
It is understood that every business is focusing on lead generation through social media platforms. However, what most marketing managers cannot figure out is that not all social media platforms hold the same potential for their particular business. Do not just jump the gun when it comes to lead generation on social media. First, identify the social media platform that works for your business. Are you a B2B marketer? The social media platform that works for B2C marketers will not necessarily work for B2B marketers. The vice versa is also true. Research has shown that LinkedIn is the best platform for B2B marketing.
2. Establish Thought Leadership Through
Publishing High-Quality Content
“Content is King”. The old adage is still relevant in today’s lead generation.
The advantage of using content as a lead generating methodology is the ability
to establish thought leadership. Thought leadership entails tapping into the
talent, the experience and the passion inside your business to answer the
biggest question on the mind of your audience. Moreover, to achieve this, the
best approach is high-quality content. In
addition to understanding the art of SEO copywriting for your blog, make sure
you are providing high-value content for your target audience. The content
needs to be provided in a timely manner and consistently to make sure your
audience is engaged. The traits of high-value content are:
is Optimized: the SEO strategies in content writing allows high ranking on
SERPs. In other words, it is used to increase the visibility of the content.
Value: Ask yourself whether the content
you are about to publish provides value to the target audience. Content that
delivers value is also posted in a timely manner.
the Content Educational and Captivating? High-value content needs to be
somewhat educated to your audience, and capture their attention effortlessly.
3. Nurture the Existing Leads
you are already in contact with your potential customers, nurture the
relationship to take them to the sale stage. This is also important after you
have closed the sale. It can be done by sending email newsletters or even chat
platforms on social media. Like their posts on social media and mention, them
to keep them engaged. Through lead nurturing the existing leads, you can
attract more opportunities as the existing leads share with their friends,
colleagues, and relatives.
4. Use the Lead Magnet Approach
magnet offers one of the best approaches for getting more email subscribers or
likes on social media. By definition, a lead magnet refers to an incentive that
a marketer offers the potential buyer in exchange for invaluable information.
The invaluable information can be an email address, phone number or other
contact details. The lead magnets are usually a piece of digital material that
can be downloaded. A good example is a free PDF report, a checklist, a video or
even a free program trial. If you want to generate qualified leads, try the
lead magnet approach. However, a good lead magnet should be something that:
or offers a quick win
5. Make Sure Your Website is SEO
Engine Optimization for a website is a methodology or a strategy used to
increase the number of visitors to your website through obtaining a high
ranking on SERPs. The website SEO
should not only involve content creation. It is necessary that you consider
onsite SEO. The landing pages need to be optimized to make sure they are mobile
friendly and can load faster. Contact an expert for E-commerce website SEO.
6. Leverage the User Generated Content
Generated Content refers to the content that is created by existing product or
service users and it is unpaid for. The advantages of using UGC for lead
the sales numbers
strategy for strengthening brand or customer relationship
in increasing followers on social media
the SEO value
advantage of the power of user-generated content. It can include a customer
review of your product done voluntarily, or a post mentioning your business or
above lead generation strategies, a business can increase its sales over time.
However, it is important noting that as simple as these strategies might seem,
you require expert advice to implement them effectively. Contact theDillDesign.com today for better
lead generation strategies for your e-commerce business. Call us today!