Internet search engines continue to experience increased use
today. For instance, according to internet
live stats, Google, the leading search engine registers over 3.5 billion
users every day. This means that there are over 1.2 trillion searches every
year worldwide. With the increased number of search engine searches, chances
are that someone is searching for a product you sell or a service you offer,
using a search engine. Will these potential customers see your services or they
will find the competitors?
To ensure you can sell online, it is important for your
business to consider approaches through which they can improve their search
In this article, we look at some of the search engine
marketing strategies for businesses. Keep reading to find out how you can
increase the sales numbers through the search engines.
1. Define a Coherent Search Engine Marketing Plan
A marketing plan is the first thing every marketing manager
needs to consider. All too often, we see marketers jumping into online
marketing without a well-defined plan. Do not put the cart before the horse!
In your search engine marketing plan, think of who your
target audience will be. What are their needs and what motivates them when they
want to search for products or services online? When you understand your target
audience, it is more likely that you shall be able to craft service or a
product that they are going to like.
The second thing you need to understand as part of the
marketing plan is your competitors. What efforts are they deploying already?
You definitely want to make sure you can outdo your competition.
2. Come up With a Keyword Strategy
Choosing the most important keyword phrases is the next
thing to focus your efforts on. You already understand the customer intent and
so it is easy to define the keywords they use for searching online. Focus on
the keywords that are relevant to your business or products. In addition, look
out for the keywords searched most often by your target customers. You can make
use of keyword research tools available online. In addition, it is often
important you use the related keywords. Thus, brainstorm through the list of
keywords and include the words that are related to whatever services or
products you are offering.
3. Optimize your Website for Search Engine
Search engine optimization begins with what we have done in
the past stage. By using the keywords that your target customers are already
using, you are making the website to look relevant and hence rank higher on
Google and other search engines. However, there is still so much more to do to
consider a website search engine friendly.
Begin by ensuring your website copy contains information
that customers will want to read. Thus, you need to reconsider your content
marketing strategy. Come up with good content that is relevant to what your
website is all about or, relating to the industry.
Next, you need to focus on the website structure. The
website structure is what the search engines will look at when pointing to your
website. Is the website “crawlable”? This
is in order to make sure that the website can be listed on Google and other
search engines. To make the website crawlable, do the following:
Avoid content duplication
Ensure the website has a good speed
Include a site map
Use a server that is reliable
Interlink web content
4. Focus on Link Building
Building quality links will attract more traffic to your
website. Google and other search engines love the pages that are getting more
traffic. It is usually an indication that these websites contain information
that is valuable and relevant to particular searches conducted online. Thus,
the more quality inbound links you get, the more popular your website is going
to get. This increases the chances of getting a top rank position on the Search
Engine Results Page.
To attract links to your website, a good place to start is
making the content attractive to readers. When you have good content, others
will want to link to you. Thus, focus on publishing quality content. For
instance, you can ensure your website contains breaking news in your industry.
5. Leverage on Social Media to Attract More Traffic
Media Marketing remains an all-time best approach for attracting more
traffic to your website. Sharing your web content on social media platforms
gets you more traffic to the website. Therefore, you might want to post
attractive content like product offers on your social media to get you more
For social media strategy to work effectively, you ought to
make sure that you have a large following. Otherwise, you can take advantage of
influencers who will effectively get you more customers.
6. Measure Success
You need to check how your search engine marketing
strategies are performing towards the success of your business. For instance,
media monitoring tools to see how effectively social media posts are
generating conversions for your business. Optimize on the posts that lead to
more conversions. The whole importance of this is that you want to make sure
that you spend your resources and time on the strategies that are bearing
fruits. Therefore, it is important that you carry out analytics on the search
engine marketing strategies.
Are you already running search engine marketing campaigns?
It is important that you focus your efforts on the strategies that will bear
fruits. Talk to search engine-marketing experts today for better results. For
successful search engine marketing campaigns, contact TheDillDesign today.