The 2019 Search Engine Marketing Strategies For Additional Online Sales Revenue

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Internet search engines continue to experience increased use today. For instance, according to internet live stats, Google, the leading search engine registers over 3.5 billion users every day. This means that there are over 1.2 trillion searches every year worldwide. With the increased number of search engine searches, chances are that someone is searching for a product you sell or a service you offer, using a search engine. Will these potential customers see your services or they will find the competitors?

To ensure you can sell online, it is important for your business to consider approaches through which they can improve their search engine marketing.

In this article, we look at some of the search engine marketing strategies for businesses. Keep reading to find out how you can increase the sales numbers through the search engines.

1. Define a Coherent Search Engine Marketing Plan

A marketing plan is the first thing every marketing manager needs to consider. All too often, we see marketers jumping into online marketing without a well-defined plan. Do not put the cart before the horse!

In your search engine marketing plan, think of who your target audience will be. What are their needs and what motivates them when they want to search for products or services online? When you understand your target audience, it is more likely that you shall be able to craft service or a product that they are going to like. 

The second thing you need to understand as part of the marketing plan is your competitors. What efforts are they deploying already? You definitely want to make sure you can outdo your competition.

2. Come up With a Keyword Strategy

Choosing the most important keyword phrases is the next thing to focus your efforts on. You already understand the customer intent and so it is easy to define the keywords they use for searching online. Focus on the keywords that are relevant to your business or products. In addition, look out for the keywords searched most often by your target customers. You can make use of keyword research tools available online. In addition, it is often important you use the related keywords. Thus, brainstorm through the list of keywords and include the words that are related to whatever services or products you are offering.

3. Optimize your Website for Search Engine

Search engine optimization begins with what we have done in the past stage. By using the keywords that your target customers are already using, you are making the website to look relevant and hence rank higher on Google and other search engines. However, there is still so much more to do to consider a website search engine friendly.

Begin by ensuring your website copy contains information that customers will want to read. Thus, you need to reconsider your content marketing strategy. Come up with good content that is relevant to what your website is all about or, relating to the industry.

Next, you need to focus on the website structure. The website structure is what the search engines will look at when pointing to your website. Is the website “crawlable”?  This is in order to make sure that the website can be listed on Google and other search engines. To make the website crawlable, do the following:

  • Avoid content duplication
  • Ensure the website has a good speed
  • Include a site map
  • Use a server that is reliable
  • Interlink web content

4. Focus on Link Building

Building quality links will attract more traffic to your website. Google and other search engines love the pages that are getting more traffic. It is usually an indication that these websites contain information that is valuable and relevant to particular searches conducted online. Thus, the more quality inbound links you get, the more popular your website is going to get. This increases the chances of getting a top rank position on the Search Engine Results Page.

To attract links to your website, a good place to start is making the content attractive to readers. When you have good content, others will want to link to you. Thus, focus on publishing quality content. For instance, you can ensure your website contains breaking news in your industry.

5. Leverage on Social Media to Attract More Traffic

Social Media Marketing remains an all-time best approach for attracting more traffic to your website. Sharing your web content on social media platforms gets you more traffic to the website. Therefore, you might want to post attractive content like product offers on your social media to get you more clicks.

For social media strategy to work effectively, you ought to make sure that you have a large following. Otherwise, you can take advantage of influencers who will effectively get you more customers.

6. Measure Success

You need to check how your search engine marketing strategies are performing towards the success of your business. For instance, use social media monitoring tools to see how effectively social media posts are generating conversions for your business. Optimize on the posts that lead to more conversions. The whole importance of this is that you want to make sure that you spend your resources and time on the strategies that are bearing fruits. Therefore, it is important that you carry out analytics on the search engine marketing strategies.

Are you already running search engine marketing campaigns? It is important that you focus your efforts on the strategies that will bear fruits. Talk to search engine-marketing experts today for better results. For successful search engine marketing campaigns, contact TheDillDesign today.

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