In today’s digital world, lead
generation is a topic that every marketer needs
to re-think. The modern buyer begins the purchasing journey through an online
search. A report
by e-marketer showed that 35% of product
searches start on Google. This means that the marketers need to consider the
prospects experience and ensure that the landing page is optimized for lead
generation. The landing
page can really upset or delight the
prospect when they click on the SERP link to your online store.
When developing the landing page, it is
important that you ensure it is optimized for lead generation. In this article, we feature some important
tips on how to optimize the landing page for lead generation. First, let us
review what exactly a landing page is and why it is an important aspect for
What is a Landing Page?
A landing page is a stand-alone webpage
built to isolate the web visitor into performing the desired action designated
by the creator of the landing page. Alternative names used when referring to a
landing page include a capture page, splash page, and a squeeze page. The
landing page design is usually very simple and it is a lightweight web page.
The goal of a landing page is to encourage the web visitor to take a particular
Now that you understand what a landing
page and the purpose that it serves, let us quickly jump into the important
tips for optimizing the landing page for lead generation.
1.Pay Attention to the Landing Page Design
A rough landing page design will not
inspire confidence in your services and products. If you are looking at
generating qualified leads, the design of the landing page should be your first
priority. Ensure that you use a clear and understandable design when you are
creating the landing page. Here are some ideas for the landing page design.
The themes color
should be harmonized
The titles of your
paragraphs need to be differentiated
Get creative on use of
shapes and symmetry when designing the landing page
Ensure the landing
page text is easy to read
To improve the conversion, the landing
page content should highlight the unique value proposition. This will
definitely depend on the product you are selling or the services that you are
offering. The heading is the first thing that your prospects see when they
click the link to that landing page.
2.Optimize the CTA`s
Another important aspect that you need
to look at is the call to action buttons. The CTA is the element on your
landing page that aims at triggering prospects action. There are different
actions that the CTA on the landing page will try to trigger. See the CTA as a
culmination of your business proposal and so it needs to be introduced by
applying sales pitches and highlighting the relationship to the rest of the
When designing the landing page CTA,
choose a highly contrasting color. This will ensure that the CTA is outstanding
on the landing page. Secondly, remember that sizing is an important aspect and
the bigger the design buttons, the better. The size of the CTA button needs to
be large enough such that the text is readable easily. You should not use a
larger size CTA making the rest of the landing page look unwanted.
3.Add Testimonials From your Past customers
Customer testimonials play a critical
role when it comes to a landing page that will convert. Consider that the
customer testimonials work as a social proof and so the more the testimonials
on the landing page, the more you reassure visitors of the good quality
products and services. The testimonials will build trust in your goods and
services. A recent
research showed that nearly 95% of today’s
online shoppers refer to the online testimonials before they make a purchase.
Therefore, when you add a testimonial on the landing page, you are assured that
you are attracting the buyer’s attention and providing proof that your goods or
services provided value to the past customers.
Visual customer testimonials with photo
or video are more powerful compared to the use of just text. In fact, almost
half of your web visitors want to see a visual testimonial with videos having a
higher impact. When placed on the landing page, the testimonials have an
important effect on buyers decision making.
4.Include the Live Chat Feature on your Landing Page
The live chat feature on a landing page
provides you more opportunities to capture leads. The live chat feature shows
that you are readily available to support the prospect in the purchasing
journey. It is an important feature that shows a business is more connected to
the web visitors, the leads and even the existing customers. By using the live
chat tool to build a relationship with the website visitors, you are providing
them with the trust and the encouragement they need to become buying customers.
Use the live chat feature to connect with prospects much faster and in
5.Highlight Ongoing Offers on the Landing Page
When prospects click on the landing
page, they are looking to see how they stand to benefit if they click on the
CTA button. Unfortunately, this is something that several websites do not look
at and so they only focus on explaining to the prospects what they do. To
generate qualified leads, highlight the strengths and the benefits of your
products and services. this is often referred to as the unique value
proposition. Formulate a way to explain to the customers how they shall benefit
from purchasing from your business.
The landing page remains an important
tool for lead generation. However, to generate more leads, you need to consider
the tips we have looked at above when coming up with a landing page.
the dill Design for the best landing page
designs. We shall provide a systematic guidance on how to implement each of the
above tips. Call us today and let us begin the journey of generating qualified
leads for your business.