Think that creating an EBook might be able to help your company with gaining more leads? If you aren’t, maybe you should. Why’s this? Because a well written EBook with good marketing can help to bring in many valuable leads from your precise target market. This is for three main reasons:
Firstly, EBooks will only be downloaded by those in your target market that are searching for specific keywords and terms related to your profession or product. Secondly, There is a stronger sense of commitment from somebody that is downloading an EBook on the topic, as they are investing their time, effort, and possibly money. Thirdly, A good EBook creates legitimacy of a company and connection between possible future client/customer and the company.
How To Create An EBook
1. Brainstorm A Topic
Brainstorming topics can be the hardest part for some people. While it is popular today to write EBooks, that doesn’t mean that those who want to write them to gain more visibility for their business know where to even start. One of the best things that you can do for your brainstorming process is to write down every single idea that comes to your mind. Nothing should be off limits – just go for it! Prompt yourself with questions like: “What do my clients/customers need to know?” “How can I best benefit my audience?” “What have I noticed that my clients/customers ask about most?”. Spend at least ten uninterrupted minutes writing ideas down on a page. If you have a team working on this, even better! Have everyone write down ideas separately and come together to compare.
2. Narrow Down And Decide
Once you have a strong list of brainstormed ideas, separate them into categories. You might have ten ideas on one topic and only two on another and didn’t notice while you were writing that they fit together in the same group. After grouping, check to see if any of them can be combined into one solidified idea. Sometimes two or three ideas can be condensed into a more specific and informational EBook. After narrowing down your ideas, it is time to make a decision. However, don’t just do this blind! Make sure to research current offerings of EBooks and see where the market is saturated and where it isn’t. Some of your ideas might be overdone while others are more in demand.
3. Outline And Format
After choosing your topic, take the time to make an outline. While it might be tempting to skip this step and just get to writing, you will kick yourself later for not keeping organized. Organization is what will keep your writing on track and get your EBook from an idea to an actual product. A good idea is to pair your outline with a timeline. Create a schedule and goals in order to break up the work into more manageable sections and get the job done.
4. Create The Content
After outlining your book, it’s time to write content! Stick to your outline as well as your schedule. Take the project piece by piece at a time and it won’t become overwhelming. Write what you know as if you are speaking to your audience and do not stop to edit your work. This can be done later on in the process and will only stop your flow of work.
5. Add Links, Sources, Images, and CTAs
After your content has been written, go back through and add all necessary links, sources, images, and Calls To Action. Always cite your sources! When adding Calls To Action, be careful not to be gimmicky and to advertise your product or services in the right places. Make sure to think about where CTA’s will answer your audiences needs best.
6. Edit And Proofread
Always proofread and edit your work! Since EBooks are self-published, they don’t need to be perfect. However, it is important to put out a product that is the best representation of your company to keep in line with your brand and overall image. Nobody wants to look bad or unprofessional to their clients/customers! Once you have proofread and edited the book yourself, ask a few others that you trust to do the same. Once again, if this work is being done by a team or within a larger organization, pass it around and ask for feedback.
How To Maximize Leads From The EBook
1. Brainstorm The Title
The first step in marketing your EBook is to brainstorm a title for it. The title is extremely important because it is one of the very first things that a viewer will see. The title should encompass both the topic and the tone of your EBook while staying readable and succinct. Is your book informative? Create a title that sounds professional and reliable. Is your book meant to be humorous? Make sure to use a title that carries across this sense of humor to the reader. Most of the time, people actually do judge a book by its cover. Brainstorm names the same way that you used to brainstorm the topic, and you should have a wide array to choose from! Make sure again that there are no similar titles already being used and that the name isn’t too lengthy.
2. Create A Landing Page
All great EBooks are attached to great landing pages. When creating a landing page, make sure to think about your audience. What are they looking to achieve? What value can you promise to them from reading the EBook you have created? Answer these questions and more in well-placed CTAs on your landing page. Landing pages should be simple and uncluttered in order to direct the viewer towards the action that you would like them to take – downloading your EBook and creating conversions. Your landing page should also be properly optimized for SEO. If you would like to read more on how to create the perfect converting landing page, visit this article from wishpond.com.
3. Promote Your EBook
Your EBook can have the most beautiful landing page in the world, but if nobody makes it to that webpage then it will all be a waste. Garnering traffic towards the landing page can be one of the toughest parts of the process. Make sure to sit down and create a detailed marketing and promotion plan that you will use for this purpose specifically. Promotion can include email marketing to your already existing email list, social media marketing, and even paid marketing if you are willing to add it into your budget. Don’t drop off your promotion efforts or forget that your EBook exists. For example, if in the future you write a blog post that relates to the topic, include a link in the text directing readers to your EBook landing page.
4. Get Leads And Measure Your Results
After all this planning is done, go live with your project! Start your marketing plan and get downloads on those books. However, make sure that you are collecting an email list along the way (for example: by asking for emails in return for a download) as well as measuring your results. Those that are downloading this book are great leads and potential future customers or clients. Keep track of them and keep in touch with them! One easy way to track downloads as well as create an email list is through Mailchimp.
Follow these easy steps and you will be on your way to creating an EBook in no time that will bring in leads for your company.