Many people have considered opening a website at one time or the other, but are greatly discouraged as they find Web Design for SEO very challenging. Many companies have viewed a website as an office today. Many businesses consider a website as more beneficial than the traditional office space because;
Outbound marketing is far more superior than traditional marketing
Your business is exposed to a far greater number of people
You can monitor your clients quickly
It is cheaper to have a website than an office space
The best thing about having a website is that you can use it for whatever purpose you deem fit. You can increase the number of viewers to your site and optimize your website by doing simple things, and you are sure to get results.
1. Create quality content
Having plenty of content on your website is important, but the most important aspect of your site should be the quality of your content. Quality content will lead your readers coming back to read more. Quality content will also result in other people visiting your website, as they believe you have some valuable information on the subject matter. Quality always supersedes quantity in matters SEO. You should also update your content often, this ensures that your website’s content stays valuable to your readers, and they will feel as though you are always researching the matter.
2. Use short, attractive page titles
The title of your articles should be catchy and witty; you should try, to summarize, your article with the fewest words possible through the title. There are probably thousands of similar content on the web today, and it is your job to ensure that the reader comes to your website and not any other. The title is the first thing that the reader will notice about your article, and this is your sole opportunity to grab their attention, make sure it counts. Your Meta title and description should be catchy as well; they also largely determine visitors to your website.
3. Descriptive links
Your in-text links should give the reader as much information on what the link is about. The probability of someone clicking on a well-defined link always overshadows the ‘click here’ links. A descriptive link assures the reader that you are not just another spammer or you have very little knowledge on the subject matter. You can use links more efficiently on the keywords and subheadings, as more people are likely to click on such phrases.
4. Use keywords sparingly
You should never overuse the keyword in the article, and this just leads to poor ranking. The search engine engineers will always notice such tricks and will mark you as a spammer; this will result in lower SEO ranking. Your content will lack good flow to your readers, and they will get easily bored by the article, moving on very quickly.
5. Install Google tracker
Google tracker allows you to see all the statistics about your website
Where your views are coming from
The number of opinions, you get each month
How people are finding your website
Information from Google tracker is invaluable to any Web Design for SEO, it helps you gather information that you use to improve your site and grow.