Secrets to Mastering Client Communication in Web Design
When one web designer treats a client badly or neglects them, it can damage the reputation of all web designers. However, there is a way to turn this around and distinguish yourself from the majority of your colleagues.
There are three things that you can do to become a successful web designer. They include:
Being the best web designer you can be
Developing a super niche where you become the center of influence
Stand out from your competitors by providing effective solutions to big customer problems.
Common Customer Problems in Client Communication
Web designers disappearing for weeks at a time
Most clients have no idea what goes on in the design/development process. But that doesn’t mean that they shouldn’t know what’s going on with their site. At the very least, you should send them a weekly update on the progress of their site.
Keeping your clients update may seem like pointless pursuit but it provides them with essential information that will keep them engaged, gain their trust, and definitely make them refer their friends to you. So even if this step takes a little extra time it’s worth its weight in gold. In addition, you can even account for the updates in your overall fee.
Regularly keeping in touch with your clients will help you stand apart from many of your competitors so be sure to use this to your advantage. If this is too much of an inconvenience, set up a system that will make it easy for you to do so without taking up a big chunk of your time. It is also important to note that you don’t have to go into full detail with your clients; they just want reassurance that you are working hard on their site and that everything is going according to plan.
Talk to clients on the phone or on Skype
There are a ton of web designers who only contact their clients via email because this is the simplest form of communication. They do not understand that business is all about relationships; not just the ability to do the work. Therefore it is very important to find a way to communicate with your clients in a manner that is convenient to them.
In order to keep your clients and gain new ones, you have to be willing to go the extra mile and make an effort to communicate with them over the phone and through Skype message; if they ask for it. This extra TLC can also be included in your overall fees as well. In addition, you can even offer phone consultations for a certain amount each hour. Also, if you choose to pursue Skype calls with your clients, be prepared to engage in video calls; just make sure that you are appropriately dressed and that your background is clean and orderly.
The Bottom Line
Your willingness to do communicate effectively with your clients will put them at ease and money in your pocket because it will set you far apart from your competition.