As a designer, you must create an effective portfolio that clearly outlines your creativity and the level of competence. Students and those who wish to venture in such a business as web design, prospective employers will only hire you if they are impressed with whatever you have to show – that competes with other designers’ work. For professionals, creating an attractive one acts as a way to lure new clients by showing them what you have accomplished in the past through creation of appealing websites. So, what entails an effective portfolio?
It is important to specify the reasons behind what you do with your website. With this in mind, you can have a clear understanding of what your clients want and what will make them be glued to your website, and seek your services as a designer for their websites. It is therefore wise to use compelling content on the website that will give the necessary details regarding what you do, in form of videos, slide shows, thumbnails to compliment the short descriptions on the website.
The following are some of the considerations needed for a great appealing website portfolio:
A good logo should create a clear reflection of what you do while still creating a consistent brand throughout the website. It should therefore be unique, so as to stand out among many others from competing designers. The logo should be well visible especially on your homepage and matching with the intended work of the website by use of appealing related images or designs that will show the client a lot about the website.
This is a section where you define clearly what you do using a brief description of the line of work. This section should be informative on the kind of work you do, the target market, the links of the companies affiliated to your line of work, and more importantly your role to the economy. Most importantly, this section should be filled with factual details about your website and should tell the client what to expect if he/she wishes to hire your services. You can also add other related sites and social platforms that give further details related to your services. Here, it is also good to state clearly the mission and vision statements using brief sentences, which inform the clients about your obligations and the objectives you have set to achieve after a given period of time.
This is an important part of the website that tells your clients the services they should expect once they hire you. These should be factual as well as specific to the line of work you are dealing with. Give the clients few areas of your expertise and state the reasons you consider yourself the best in your field.
Another important part of your website that will inform the clients on the various avenues they can use to reach you. It is important to include different platforms that can be used to access the website and the support staff including email, telephone, or even a Facebook page among other similar platforms. Placing a contact form with different sections where a client can fill is also a good idea that will also help you get opinions and comments from many clients.
With the above in place, it is good to realize that the logo and tagline will be used by competing designers and potential employers to judge your competence. Be creative while giving professional facts about your line of expertise in order to attract more clients through your website!