How To Ensure Your Website is SEO Ready in 2018

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How To Ensure Your Website is SEO Ready in 2018

It is a good time of the year to evaluate your SEO score to make sure your website is still getting a good visibility through 2018. Search Engine Optimization is important for your business website so as to improve your visibility on the non paid results or what we call the Organic results. Therefore it is important for website designers to adhere to the search engine set guidelines that would/will lead to high ranking when web users search for products related to your web content. To achieve this, you need to incorporate some technical and creative elements in your web content development and also in your website construction.

The Search Engine Optimization is not only important to your business, it is also very important to help the web users accessing your content have an easy time reading the content. Therefore on top of being visible when they search your website, they will also be able to enjoy accessing your content. How well does your website rate on search engine optimization? You can use our free tool on to rate your website SEO friendliness.  So what are some of the ways you can ensure your website is SEO friendly?

Backlinks for SEO

For your website to have a good ranking you need to have credible links to your website and you also need to link to credible websites. This has been proven to be the best way to increase a website ranking since it is hard to manipulate. Therefore, it is important for other websites to link to you, and you should also have external links to other websites. However, the caution here is that these websites should be credible websites. So what do we mean by credible websites?

Major search engines like Google and Bing use several metrics to determine the value of a link that links to your website. These include the trustworthiness of the linking domain, how popular the linking page is the relevance of your content to the content on the linked page among others. Therefore, you would like to rate the websites that are linking to you and also the ones you link to so that you are sure they are all credible websites.

Optimize Your Page Title and Meta Description

The title page and Meta description are what the user sees when they search for content on the search engine. Therefore it is important that you make sure these are well described so that the user is attracted to click on your website link. This is a method of increasing CTR (Click through Rate). When you have a high CTR score, the search engine will reward you back by ranking you higher when users search using the same/related keyword or key phrase. Does your website have a good Meta Description and are page titles well described? You can hire an expert to do this for you at a good rate.

Create High-Value Content

You need to attract web users by creating high-value content. Remember that other web users will also want to link to a website with high-value content. On the other end, to increase your CTR you need to be resourceful and this is by ensuring that the content you create adds value to the user. Therefore it is important to come up with content based on what is being searched for most. In this regard, you need to use keyword finder tools so as to determine what topics you can write about. You can as well create content based on the trending topics as per your niche. By so doing, you will be attracting more traffic to your website and therefore rank higher.

Add Videos to Your Website

The easiest way to attract users to your website is adding videos on the web content. An analysis of web browsing habits shows that over 65% of the web browsers are watching a video at any given time. Therefore to attract more traffic from these web users, you should make sure you are coming up with a video for your web content. A good video is one that is related to your web content and captures the attention of the people browsing and searching the internet. When you use video the search engine algorithm will also rank your content higher since the algorithm is set to give priority to content with video.

Make use of Social Media

Social media marketing is a tool you can’t avoid in marketing your web content. Does your website have the social media icons that allow you to share content on social media? When you share a link to your website via social media, you will be surprised by the responses you will get. Depending on the social media following you have, the traffic is likely to double. Therefore the CTR to your website increases and Google will obviously reward you by ranking you higher on a search engine based on the traffic you get.

Make Sure your Content is Up To Date!

You need to always post new content so that your website attracts new traffic while retaining the current users. Therefore posting new content and updating the existing website should be done. Part of this includes checking the backlinks to make sure they are not broken. In case of broken links, you should update or link to new websites. This will help in making sure that your website is compliant and therefore you will always attract new users.

It is always advisable to hire an expert to manage your website. This will not only save your time, but it will also help since you will always get top quality work done. Therefore hire an SEO expert today who will always ensure that your website is getting high traffic by ensuring compliance with new SEO rules always. For more tips on SEO check our website on We can as well assist you to achieve a higher ranking. Therefore don’t forget to leave us a message so that we can get back to you.

Chris is a father of 4 and works full time as a network engineer. He loves The Office, P & R, brewing (and drinking) beer, and of course Web Design and SEO.

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